International Journal of Entrepreneurship and Tourism
Journal title International Journal of Entrepreneurship and Tourism Initials IJENT Abbreviation ijent Frequency 2 issues per year (Maret and September) DOI 10.57203/ijent Online ISSN 3026-118X Editor-in-chief Bitsyi Naviri Ismaniar Publisher Department of Tourism, Politeknik Negeri Banyuwangi Citation Analysis Garuda | Google Scholar International Journal of Entrepreneurship and Tourism (IJENT) is a multidisciplinary and peer-reviewed journal which is published by Tourism Department, State Polytechnic of Banyuwangi. The Journal focused on relationship between theoretical and practical studies on enterpreneurship, tourism business industries, sustainable tourism, and tourist destination development.
Tourism Department, State Polytechnic of Banyuwangi
THE ROLE OF ENGLISH IN MARKETING SUSTAINABLE GASTRONOMY FOR Internasional TOURISTS
This study investigates the pivotal role of English in marketing sustainable local gastronomy to international tourists. Employing a qualitative descriptive approach through a comprehensive literature review, the research systematically synthesizes existing knowledge to formulate effective marketing strategies. Findings reveal four key strategies: strategic English branding and menu localization, enhanced English communication for tourist comfort and safety, digital and international English-centric promotion, and robust capacity building and training in English for sustainable gastronomy. These strategies are crucial for overcoming communication barriers, improving tourist experiences, and boosting global competitiveness. The study concludes that leveraging English is indispensable for articulating the unique value of sustainable local gastronomy, fostering cross-cultural understanding, and contributing to its long-term viability and economic prosperity on the international stage.
Copyright (c) 2025 International Journal of Entrepreneurship and Tourism
Perceived Information Quality of an AI-Powered Chatbot: The Case of Sabrina at Bank BRI
The use of Artificial Intelligence (AI)-based chatbot technology has transformed customer service by enabling efficient and interactive digital communication. Chatbot Sabrina, a virtual assistant developed by PT Bank Rakyat Indonesia (Persero) Tbk, is designed to provide banking information and support customer needs. This study explores customer perceptions in Madiun City regarding the information quality delivered by Chatbot Sabrina. Utilizing a quantitative descriptive method, the study applied purposive sampling involving 40 respondents who are active BRI customers and users of Sabrina. Data were analyzed using descriptive statistics, referencing the Information Quality framework by DeLone and McLean, which includes four key dimensions: accuracy, relevance, completeness, and ease of understanding. Results show that most respondents perceive the chatbot’s information quality positively. Specifically, 58% agreed that the information is accurate and unambiguous, 70% found it relevant to their needs, 58% believed it offers complete and structured information, and 65% confirmed that the information is easy to understand. These findings suggest that Chatbot Sabrina effectively meets customer information needs and enhances service experience through reliable and user-friendly digital interactions.
The Impact Of Developing The Beji Temple Tourist Attraction On The Local Economy Of Sangsit Village, Sawan Subdistrict, Buleleng Regency
Beji Temple, a culturally significant heritage site in Sangsit Village, Buleleng Regency, is a key tourist attraction. This study examines the impact of its tourism development on the local economy. Using a qualitative descriptive approach, data was collected through field observation, in-depth interviews with eight key informants (including the Village Head and local businesses), and documentation. Analysis was framed by Multiplier Effect Theory, Tourism Impact Theory, and Sustainable Tourism Theory. Findings reveal significant positive economic impacts, particularly boosting culinary businesses like coffee shops, young coconut ice, rujak kuah pindang, blayag, sausages, and soto. Ancillary services such as parking and kamen rentals for worshippers also benefit. However, other potential sectors like tour guiding, transportation rentals, and accommodation remain underdeveloped. Key constraints include a lack of trained personnel, insufficient supporting facilities, and limited professional tourism promotion. To maximize sustainable benefits, increased income, new job creation, and local empowerment, more intensive collaboration is crucial. This requires concerted efforts between the village government, tourism office, cultural office, and active participation from the local community.
Fast Food Simulacra: How MSMEs in Surakarta City Strategize Digitalization In Generation Z Consumption Patterns
Globalization drives digitalization in many economic sectors, including businesses; which influence fast food Micro, Small, and Medium Enterprises (MSMEs). The purpose of this research is to analyze the strategies these MSMEs develop, which includes analyzing supporting and inhibiting factor, as a response of Gen-Z changes in consumption pattern. This research uses qualitative method and social fact paradigm to describe how MSMEs adapt to technological developments. The result shows that in response of changes in consumption pattern, MSMEs subjects executing some strategies to support their enterprise in digital era, using food delivery services, social media marketing, and digital training. The lack of technology literacy and human resources becomes the inhibiting factors since enterprises are managed independently by the owner, making digital promotion difficult. This research contributes to society, especially to fast food entrepreneurs in terms of understanding digital businesses. The input of this research also contributes for government to strengthen collaboration between digital platform and also provides relevant training to support MSMEs transformation in digital era.
Analysis of the Influence of Instagram Social Media @pelagaecopark on Tourists’ Visiting Interest at Pelaga Eco Park Bali
This research was conducted at Pelaga Eco Park Bali regarding the influence of the Instagram social network on visiting intentions. Social networks play an important role in connecting the world between one person and another, Instagram is a social network based on sharing photos and videos, many companies use Instagram as an advertising tool to share photos or videos about the beauty of destinations and tourist attractions. activities in these places. The aim according to Effendi in (Hassan, 2022) is that messages conveyed through content can influence the communicator or recipient of the message, so that it can cause changes in behavior. Therefore, researchers want to test whether social media, in this case Instagram, influences tourists' interest in visiting. The results of this research aim to test and explain the influence of the Instagram social network on the interest in visiting followers of the @pelagaecopark account. This research was conducted at the Pelaga Ecological Park tourist location with a research sample of 100 followers using saturated sampling techniques. All answer results obtained by distributing questionnaires are used and processed using a simple linear regression analysis system which also uses hypothesis testing. This research shows that (1) Testing hypothesis 1 shows the results that the social network Instagram (X1) has a significant influence on intention to visit (Y.). These results are based on the Instagram social media regression coefficient (bX) of 0.662 and TStat = 8.544 at a significance level of 0.00 (p < 0.05), which shows positive results so that the hypothesis can be accepted. The implication and conclusion of this test is that the better the Pelaga Eco Park Instagram social media, the more interest in visiting it will be. The influence of the social network Instagram is 39.3%. This can be seen from the FIT model above.
Distribution Analysis of Glamping Tourism Support Facilities against Disaster-prone Areas in Kintamani District
Kintamani District has amazing tourism potential, such as Caldera Batur, Lake Batur, Gunung Batur, Bali Aga Trunyan Village, and many more that makes Kintamani District one of the reasons why local and foreign tourists are interested. However, the rapid development of tourism that occurred resulted in many tourist support facilities, such as Glamping (Glamour Camping), which began to spread throughout the Kintamani sub-district. This is also of particular concern, as many glamping that are built is in the disaster-prone zone. This can harm tourists, especially tourists staying at the related glamping. The data used to analyze the spread is SHP (Shapefile) digitized the glamping spread location, which will be overlayed with disaster-prone SHP data. In the process, the Arcgis mapping application, 10.8 as well as Google Earthpro and SAS Planet support software was used. The results of this study are a map of glamping overlay analysis on disaster-prone zones in Kintamani District, which is an interpretation of which glamping locations are located in disaster-prone zones.
Analysis Of Training Effectiveness In Improving Employee Performance At My Dormy Hostel Umm: Senior And Junior Employees Perspectives(Case Sub My Dormy Hostel Umm)
This study analyzes the effectiveness of training in improving employee performance at My Dormy Hostel UMM, considering the perspectives of both senior and junior employees. In the competitive hospitality industry, training plays a crucial role in enhancing productivity, work efficiency, and service quality for customers. This research adopts a qualitative approach using interviews, observations, and documentation to gather comprehensive data. The findings indicate that on-the-job training is more effective than theory-based training, as it provides hands-on experience in a real work environment. Additionally, the involvement of senior employees as mentors in training has proven to help junior employees adapt and understand the company's work culture. However, several challenges remain, such as the lack of a systematic evaluation of training effectiveness and gaps between the provided training materials and real work conditions. Therefore, it is recommended that My Dormy Hostel UMM develop a more structured and relevant training program, tailor materials to the specific needs of each employee group, and enhance post-training evaluation systems to ensure optimal implementation in improving employee performance.
The Implementation Of Management Functions In À La Carte Dinner Service at Lumbung Restaurant Seminyak
Hotel Vila Lumbung is a four-star hotel that has a unique building architecture like a rice barn. Lumbung restaurant is a restaurant that provides a variety of a'la carte menus such as Indonesian food, western food, and Italian food, tourists can also enjoy breakfast, lunch, and dinner. This study lasted 7 months from December 1, 2023, to June 30, 2024. This study aims to determine the a la carte dinner service by waiters, the obstacles faced by waiters in serving a la carte dinner, and guest impressions of waiter service. The stages of a la carte dinner service begin with self-preparation before starting the work process, self-preparation starts from the staff arriving on time, wearing the specified uniform, taking attendance, clean the restaurant work area. Guest assessment of all elements, namely, interior (ambiance, cleanliness), service (greeting, courtesy, speed, professionalism), menu (selection/variety, presentation, taste, beverage), and others (music, lighting, entertainment), is excellent 19.11 (77%), good 4.93 (19%), sufficient 0.26 (2%). Based on the guest assessment, the a la carte dinner service at Lumbung Restaurant has been excellent where the service and problems faced in the service can be done well and satisfy guests. Meanwhile, for pricing (expensive, acceptable, good value) the price of food on the A'la carte dinner menu is considered inexpensive and appropriate by guests. This assessment is very useful for Lumbung Restaurant, because this guest comment serves as a basis for what things must be maintained, increasing guest satisfaction and correcting deficiencies.
Copyright (c) 2024 International Journal of Entrepreneurship and Tourism
Analysis Of Tuaks As Raw Material Of Juruh Ental Sugar For Tourism Products In Les Village, Tejakula District
Tuak is the basic ingredient of Juruh Sugar where Juruh Sugar is a product that comes from Les Village, Tejakula District. The aim of this research is to explain how to produce quality Tuak as a basic ingredient for making Juruh Sugar during the summer and rainy season, describe the traditional process of making Juruh Sugar as a Tourism Product and explain the promotion of Juruh Sugar. The type of research applied is qualitative research with a case study approach and its application uses 2 theories, namely production theory by Surur, M (2021) and promotion mix theory by Tjiptono. Determining informants was carried out based on purposive sampling techniques and determining data collection methods through interviews, observation and document study. The results of the research show that during the rainy season the palm wine produced contains more water content than during the summer season which contains more sugar content. Tuak farmers work around this by covering the palm wine with plastic, sacks or thick leaves so that rain water does not enter. into palm wine. Juruh Sugar is liquid sugar made from sweet Tuak, where the making of Juruh Sugar still uses traditional methods, the Juruh Sugar production process also pays attention to natural factors, labor factors and capital in the production process. Juruh Sugar products have also been promoted through social media, advertising, events and MSME exhibitions.
Comparative Online Marketing Strategies (Social Media) With Offline (Personal Selling) At Tridaya Creative Agency Event Organizer
This study aims to determine the application of social media marketing strategies and personal selling and compare the two strategies at the event organizer tridaya creative agency. This research was conducted at Tridaya creative agency, the type of research used is comparative with a qualitative approach. Data collection was carried out in three ways, namely, the first by using the interview method of the tridaya creative agency, observation or direct observation when research was conducted and the last method with documentation. The data analysis method is carried out in three stages, namely data reduction, data appearance and conclusion drawing. The results of this study indicate that the personal selling marketing strategy is more optimal and effective in its implementation. This is because the personal selling strategy applies a comprehensive strategy process compared to the social media strategy.
Analysis Of The Influence Of Tourism Value On Customer Satisfaction At Pesona Kampung Sunda Bandung
ABSTRACT The desire to travel and taste unique and authentic food is emerging as a new phenomenon in the tourism industry. Historically, hospitality services (food, beverage and accommodation) have served a supporting role in the larger tourism industry. This study was conducted to determine the effect of culinary tourism values on customer satisfaction at the Pesona Kampung Sunda Bandung Restaurant located at Jl.Cisangkuy No.56, Citarum, Bandung City. This research method uses a quantitative method which is a method based on the philosophy of positivism which views reality or symptoms as causal. The findings of this study are that the emotional value sub-variable has the highest impact, while what is lacking from the culinary tourism values applied in Pesona Kampung Sunda Bandung is prestige value. Customer satisfaction shows very positive results with the highest indicator being the level of conformity to expectations from the place and services presented and the desire to visit again to Pesona Kampung Sunda, so that it is a positive value for business continuity in Pesona Kampung Sunda Bandung.The results showed simultaneous testing where the values of culinary tourism had a significant effect on customer satisfaction by 63.6%, the remaining 36.4% of factors or variants that were not studied.
The Role Of Corporate Social Responsibility In Sustainable Tourism Development Through a Case Study On Melati Bintan Resort
The tourism industry is a dynamic economic sector, contributing significantly to the global economy, including in Indonesia. Although it provides economic benefits such as job creation and increased state revenues, negative impacts on the environment and local communities are also found. The concept of sustainable tourism and corporate social responsibility (CSR) practices are in focus to mitigate these impacts. The Melati Bintan Resort case study demonstrates the successful implementation of CSR, focusing on cultural preservation, environmental protection, and community development. The systematic literature review (SLR) method was used to explore the latest trends and practices of CSR in the tourism industry. The results show that CSR can enhance a company's image and attract travelers who care about sustainability. Through the integration of CSR in its operations, Melati Bintan Resort creates positive sustainable impacts, although there is still room for improvement and innovation in achieving broader and more impactful sustainability.
Analysis Of The Influence Of Tourism Facilities On Visitor Loyalty To Transera Waterpark Bekasi
This research aims to find out how tourist facilities affect visitor loyalty to Transera Waterpark Bekasi City, based on the urgency of this research, namely increasing awareness of Transera Waterpark regarding the importance of having good and well-maintained tourist facilities. In conducting this research, researchers used quantitative research methods, namely by collecting samples using questionnaires and samples were processed using several testing techniques, namely data quality tests consisting of Validity Tests and Reliability Tests, classic assumption tests consisting of Normality Tests, Linearity Tests and Heteroscedasticity Test, Descriptive Analysis Test, hypothesis test consisting of Simple Linear Regression Test, t-test, Coefficient of Determination Test and Correlation Test. After conducting the test, it can be concluded that tourist facilities have a significant effect on visitor loyalty at Transera Waterpark Bekasi with a large influence of 41.8% and visitor perceptions of tourist facilities are in the high or good category
French Culinary Term Categorization in Essential of Professional Cooking’s Book
The book entitled essentials of professional cooking is a book that is very suitable to be used as a reference for culinary lovers, cooks or especially for beginners in cooking, but, dishes originating from western countries generally use French term. French cooking terms are still widely found in western cookbooks, the fact is that every region has cooking terms according to the language they use, where these terms are used for communication when working in the kitchen. Cooking terms in French have become well-known in every food and beverage industry, it's no wonder that beginners or students often encounter cooking terms in French when working in the kitchen or reading western cookbooks. This research was conducted on a book entitled Essentials of Professional Cooking by Wayne Gisslen about categories of cooking terms in French and their meanings in English. The writer conducts this research by using descriptive method, this study is designed to get information concerning with the meaning of culinary term of French in essential professional cooking’s book and its category. In the end, the writer conducted in finding Culinary Categorization also literal meaning of French culinary term that found some forms such as Word, Compound word and Collocation also in meaning based on culinary world by using cookery encyclopedia and French-English dictionary.
The Role Of Social Media Marketing To Improve The Brand Image Of Jawa Timur Park 3 (Case Study Of Jatim Park Halloween Season Event)
Digital developments and the emergence of social media have drastically changed the way people interact and communicate. Social media has become an effective tool for companies in disseminating promotional content, interacting with consumers, and building a strong brand image. Therefore, this research focuses on social media which can be used strategically to improve the brand image of Jawa Timur Park 3. The type of research used in this research is descriptive qualitative with snowball sampling techniques. The data collection methods for this research are interviews, observation and documentation. This research shows that the role of social media marketing has a significant impact in increasing brand image, follower engagement and positive perceptions of Jawa Timur Park 3.
Factor Analysis on Product Quality that Contributes and Affects Customer Satisfaction (Case Study on Muslim Women's Fashion Clothing Brand in Malang Raya)
The purpose of this study is to determine the quality of Muslim Women's fashion products in Malang Raya when measured by the attributes of performance, specialty, reliability, conformity with specifications, durability, serviceability, and perceived quality; determine customer satisfaction of Muslim Women's clothing fashion product when measured by attributes of product quality, service quality, ease of getting products, prices, and how to advertise products, and determine the influence between product quality and customer satisfaction of Muslim Women's clothing fashion product in Malang Raya. The method used in this study was a quantitative descriptive method with data obtained through questionnaires with respondents of 78 Muslim female customers. The data analysis technique used in this study is multiple linear regression using the SPSS application. The result of this study is 7 attributes in the product quality variable including performance, privilege, reliability, suitability, durability, service ability and quality perceived by some respondents in this study have a high level and 5 attributes in the customer satisfaction variable include product quality, service quality, ease of getting products, prices, and how to advertise products most respondents in this study have a high level keep. Thus, it can be concluded that the research hypothesis that states there is a significant influence on the quality variables of Muslim Women's fashion products and variables related to customer satisfaction can be accepted and tested.
Copyright (c) 2024 International Journal of Enterpreneurship and Tourism (IJENT)
Implementation Of The Role Of Pentahelix Stakeholders In Homestays In Kemiren Tourism Village, Banyuwangi Through Corporate Social Responsibility To Reduce Unemployment Rates In Local Communities
This study aims to analyze the implementation of the role of pentahelix stakeholders in Kemiren Tourism Village homestays through corporate social responsibilities (CSR) in reducing the unemployment rate. This research uses a qualitative method that collects data through observation, document study, and interviews with pokdarwis, Keboundha media, Village Head, Lecturers and Students, local communities, staff, and or homestay owners. The results showed that CSR programs manifested in skills training, tourism promotion, homestay infrastructure development, and policymaking have succeeded in increasing income and reducing unemployment rates in Kemiren Tourism Village. The success of these programs is largely due to the active role of Pentahelix stakeholders, including government, business people, academics, community, and media. The findings show that stakeholders work well together in supporting CSR programs to create jobs and improve the local economy, decreasing the unemployment rate in Kemiren Tourism Village. It also helps the government and businesses in planning and realizing sustainable CSR programs to improve community welfare supported by the readiness of local communities to reduce unemployment
Analysis Of Supply And Demand of Tourism Products in Sanur Beach
Supply and demand are vital aspects in the development of the tourism sector. Comprehensive considerations will greatly determine the direction of the development of the tourism sector. This study aims to analyze the components of tourism products, tourism supply, and demand at Sanur Beach. Qualitative research with a descriptive qualitative approach was used in this study. The in-depth research method involved informants such as tourism managers, tourists, and other tourism practitioners at Sanur Beach. The data analysis method used was qualitative description. This study found that the provision of tourism product components, supply, and demand are categorized as good. However, it is necessary to maintain and improve their development in the future. The implication of this research is to enhance the development of supply and demand in order to improve the quality of tourism products. This study contributes to the discourse on the development of coastal tourism attractions.
The Impact Of Artificial Lake Tourism On Local Communities Around Summarecon Bekasi
This research discusses the impact of artificial tourism on local communities with a focus on Lake Summarecon Bekasi. The research method used is descriptive qualitative involving business actors, managers and local communities as research subjects. Data was collected through observation, interviews and documentation. The research results show that the adoption of large businesses around lakes has significant economic and social impacts, but also shows the need for a balanced approach in developing businesses around lakes. The social and environmental impacts of tourists, such as changes in lifestyle, clothing, and language of local communities, as well as environmental impacts including flood control and environmental conservation, are also the focus of this research. Therefore, this research provides an in-depth understanding of the impact of artificial tourism on local communities and the environment
Family Kinship in Community-Based Tourism Businesses in Homestay Entrepreneurs Organization in Raja Ampat
The success and sustainability of tourism depends on the local community as the social unit that supports tourism. Community-based tourism initiatives offer solutions to place communities as the main actors in tourism development. In the implementation of tourism business development, communities in Raja Ampat Regency utilize social capital as a tribal, kinship and family unit in developing their businesses. Family members as part of the kinship unit often play a role in running economic businesses and often take part in making important decisions that affect the course of tourism businesses. This paper aims to determine the form and relationship of kinship among members of the Raja Ampat indigenous business and livelihood association, as well as provide a case example of an organization whose decision-making is based on the kinship of its members. Based on the results of the analysis, it is known that family kinship as social capital has an important role in running tourism businesses, and homestay tourism businesses in Raja Ampat are formed because they have an extensive family kinship network. This is closely related to the concept of kinship adopted by the Biak tribe. This complexity also affects the running of the organization and decision-making in the organization of homestay entrepreneurs in Raja Ampat, such as the election of the chairman who comes from the clan with the largest number of members and other decision-making processes.
Copyright (c) 2023 International Journal of Enterpreneurship and Tourism (IJENT)
The Potential of Leuweunggajah Village As A Tourist Village In The Ciledug District
Leuweunggajah Village, Ciledug District, is one of the villages that have untapped potential for tourist objects and attractions, so an analysis of the potential and opportunities as a tourist village must be carried out. To obtain potential opportunities for potential tourist objects and attractions in Leuweunggajah village, it is necessary to data collection through observation, interviews, and documentation. The results of the data collection that has been carried out will be analyzed and described according to current conditions and circumstances. Leuwuenggajah Village has 9 (nine) potential tourist objects and attractions including the Old Sacred Well, the Baitussu'ada Jami Mosque, the Red Brick and Kentongan of the Baitussu'ada Jami Mosque, the Dome of the Baitussu'ada Jami' Mosque, the Habib Toha Grave, the Tradition of selling on Fridays. 'at Kliwon, Sugar Factory in Leuwunggajah village, Ciledug Station, Ciledug District, Cirebon Regency, MSME activity programs: Seed house, Geol Crackers, Peanuts, and Umpet so that Leuweunggajah village has the opportunity to become a tourist village in Ciledug district which of course must be supported by the village government, community leaders, the role of the Putri Wanaliman Farming Women's Group (KWT) and educational institutions.
Investigating The Role Of Taste, Price, And Marketing Methods On Consumer Purchasing Decisions On Flavored Ice Cube Products
The purpose of this study is to determine the influence of taste, price, and marketing methods on consumer purchasing decisions on flavored ice cube products. This research was conducted using quantitative research methods with data obtained through the distribution of questionnaires to 100 respondents. Analysis of the data obtained was carried out by data analysis techniques using the SPSS application by pouring the results of questionnaires distributed by researchers. The result of this study is that taste, price, and marketing methods have a large and significant influence on consumer purchasing decisions. Consumers want products that have prices by the taste offered, and the taste of a product must be consistent to cause purchase repetition and loyalty from consumers. Marketing for products is considered more relevant through social media, where social media is used as a place for interaction and exchange of information, so digital marketing is the right thing. It is hoped that this research can be a guide to help businesses or similar businesses determine their strategies in terms of taste, price, and marketing methods in their business.
The Analysis Of The Influence Of Product Design And Packaging On Customers’ Interest In Buying
Micro, small and middle class enterprises (MSME) are one of the most important sectors for the economic progress of developing countries, for example Indonesia. The problem in this research is the method of making tape which still uses limited tools, design and packaging forms which tend not to be varied. From the research results,it is known that there is a significant effect of product design (X1) on customers’ buying interest (Y), that when there is an improvement in product design, consumer buying interest will increase. However, there is no significant effect of packaging (X2) on purchasing interest (Y), it means that if there is no improvement in packaging, there will be no reduction in consumers’ purchasing interest. It can also be concluded that product design and packaging have a simultaneous effect on customers’ buying interest. This means that every time there is an improvement in product design and packaging form, consumer buying interest will increase.
Bank’s Financial Performance based on Solvency Ratio Before and During the Covid- 19 Pandemic.
This study aims to compare the financial performance of conventional banks listed on the IDX before and during the covid-19 pandemic (2019 to 2020) through solvency ratios. The population used in this study is companies listed in the finance sector on the Indonesia Stock Exchange among 2019 to 2020 as many as 106 companies. By using purposive sampling, 42 conventional banking companies were obtained, so that the sample of this study amounted to 84 because the research data used is 2019 to 2020. The Wilcoxon's Signed Ranks Test is used as a hypothesis analysis in this study by testing capital ratio, primary ratio, and risk assets ratio as solvency analysis. The results found from this study through the Wilcoxon test show that there is no difference in the financial performance of conventional banks before and during the covid-19 pandemic as measured by the solvency ratio.
A Struggling Phase Of A Tourism Village: A Case Study On Kemiri Tourism Village Jember
Since its opening on March 2021, Kemiri Tourism Village was, still, facing a number of problematic issues. The decreasing number of visitors was an alarming sign for the destination. Investigating the current condition of the tourism village was essential to get a comprehensive picture of what really happened. Based on that purpose, this case study was conducted by utilizing the concept of 4 As tourism components covering attraction, accessibility, amenities, and ancillary. The data was collected through interview with Kelompok Sadar Wisata (Pokdarwis), tourism awareness group, of Kemiri, observation to the destination, and content analysis on visitors’ reviews and other accessible sources regarding the tourism village. The results of the data analysis showed that the tourism village faced a number of issues based on the 4 As tourism components. Regarding the attraction, the tourism village needed to discover its unique attractiveness to make the destination distinctive from other tourism villages. In addition, when dealing with amenities, Kemiri Tourism Village should make a big effort to rebuild the destination due to the fact that there were a number of facilities that did not exist any longer when compared to its initial condition. Widening and strengthening partnerships were also essential to achieve better networking that would be beneficial to improve promotions.